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13 - The impact of machine-learning & AI on programmatic advertising | Wandrille Leroy
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Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene.
Bring-your-own-algorithm (BYOA) is the key to success in improving your campaigns, given the right conditions. This is a new era in digital advertising.
In today's episode, we spoke with Wandrille about the process of implementing Scibids into your campaigns, when a third-party AI can make a bigger impact, and how it would affect people's roles in the industry; will we still need media buyers and traders?
Tune in if you're currently running programmatic campaigns, regardless of which kind. This episode will open your mind to new possibilities!
If you have experience with these kinds of solutions or want to raise questions, you can do it on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6967736090501775360
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
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