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The Role AI & GPT Play in Today's B2B Marketing
Manage episode 387931255 series 2894555
Контент предоставлен Ad Victoriam Salesforce Simplified. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Ad Victoriam Salesforce Simplified или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Episode Notes & Resources: On this episode we’re welcoming back to the Salesforce Simplified podcast Vende Digital CEO & Chief Strategist Paul Slack to talk about the relationship between AI and marketing, what we saw and worked in 2023 (and what did not work), and what marketers should be thinking about as we jump into 2024 and beyond. Paul Slack on LinkedIn: https://www.linkedin.com/in/paulslack/ Vende Digital: https://vendedigital.com/ Paul’s Book: “Social Rules!”: https://amzn.to/3ct2T8s Paul’s AI Resources: AI-Enabled CMO: https://page.vendedigital.com/asset/the-ai-enabled-cmos-playbook AI Toolkit for B2B Marketers: https://page.vendedigital.com/asset/ai-for-b2b-marketers-guide Prompt Engineering Guide: https://page.vendedigital.com/asset/ai-prompt-engineering-for-b2b-marketing Demand Gen Jammers Group: https://www.linkedin.com/groups/14025860/ AdVic Resource: Free No-Form eBook: Exploring Salesforce’s GPT-Powered AI Tools: https://bit.ly/45TZbPa
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Manage episode 387931255 series 2894555
Контент предоставлен Ad Victoriam Salesforce Simplified. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Ad Victoriam Salesforce Simplified или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Episode Notes & Resources: On this episode we’re welcoming back to the Salesforce Simplified podcast Vende Digital CEO & Chief Strategist Paul Slack to talk about the relationship between AI and marketing, what we saw and worked in 2023 (and what did not work), and what marketers should be thinking about as we jump into 2024 and beyond. Paul Slack on LinkedIn: https://www.linkedin.com/in/paulslack/ Vende Digital: https://vendedigital.com/ Paul’s Book: “Social Rules!”: https://amzn.to/3ct2T8s Paul’s AI Resources: AI-Enabled CMO: https://page.vendedigital.com/asset/the-ai-enabled-cmos-playbook AI Toolkit for B2B Marketers: https://page.vendedigital.com/asset/ai-for-b2b-marketers-guide Prompt Engineering Guide: https://page.vendedigital.com/asset/ai-prompt-engineering-for-b2b-marketing Demand Gen Jammers Group: https://www.linkedin.com/groups/14025860/ AdVic Resource: Free No-Form eBook: Exploring Salesforce’s GPT-Powered AI Tools: https://bit.ly/45TZbPa
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Show notes are at https://stevelitchfield.com/sshow/chat.html
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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