From Doorsteps to Billions: The Rise and Fall of DS-Max
Manage episode 461669865 series 3264489
What does it take to build a billion-dollar empire from a car’s backseat? In this episode, we unravel the captivating story of Larry Hahn and Murray Reinhart—two relentless visionaries who revolutionized direct sales. From selling perfume door-to-door in Canada to creating a global network of 15,000 offices, DS-Max’s journey is one of grit, ambition, and controversy.
Discover how enthusiasm sold more than products, how the Yankees filled 150,000 seats with a bold marketing gamble, and why DS-Max’s successor companies like Innovage and Cydcor dominate industries today. But behind the success lies a tale of scandals, cult-like practices, and shattered dreams.
Get ready for a deep dive into the highs, lows, and lessons from one of history’s most polarizing direct sales empires. Tune in—it’s a story you won’t forget.
https://www.paypal.com/biz/profile/adroitaffaires
https://www.linkedin.com/company/adroit-affaires-inc.
40 эпизодов