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Podcast #28--CMO Fireside Chat: Joakim Wijkstrom, CMO, Perry Ellis, International
Manage episode 152051158 series 1047381
Контент предоставлен Association of Hispanic Advertising Agencies AHAA. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Association of Hispanic Advertising Agencies AHAA или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Join us as we dive into the mind of Joakim "Kim" Wijkstrom, CMO of Hispanic-owned Perry Ellis International, Inc. A leading designer, distributor and licensor of men's and women's apparel, accessories and fragrances, PEI has a sophisticated U.S. Hispanic marketing platform. The company owns multiple internationally recognized brands and continues to successfully cater to the Hispanic market.
Joining PEI in 2011 as CMO, Wijkstrom oversees the Marketing, Creative, Social Networking and E-Commerce departments with stewardship responsibility for over 30 brands. With many years of experience in launching and managing successful campaigns for iconic brands, he seeks to more clearly define the company’s brand positioning, advertising and promotions.
Moderator: Aldo Quevedo, President, Dieste, Inc.
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Joining PEI in 2011 as CMO, Wijkstrom oversees the Marketing, Creative, Social Networking and E-Commerce departments with stewardship responsibility for over 30 brands. With many years of experience in launching and managing successful campaigns for iconic brands, he seeks to more clearly define the company’s brand positioning, advertising and promotions.
Moderator: Aldo Quevedo, President, Dieste, Inc.
13 эпизодов
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