The Case for Circular Supply Chains with Brendan O’Keeffe, Principal, CSC Advisory

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What’s the difference between the Circular Economy and Circular Supply Chains? In this episode, supply chain specialist Brendan O’Keefe addresses the difference between the two and provides a raft of insights in the way forward. James and Brendan speak of the importance of moving past the take/make/use/ dispose mentality into a less wasteful, less inefficient /more sustainable approach to business and industry. Brendan explains the need to look past ‘product life’ and instead see the life of the initial resource and material as the critical value in the equation. Many other issues are discussed including the role and importance of product design and product packaging in circular supply chains, and the developments and progress of the issue around the world.

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