EP 212 Stop Selling Hours: Sell Results Instead!

Align Your True North

Are your client proposals falling flat? Discover how to transform your approach and get clients chasing you down for your services. In this episode, Brooke Elder emphasizes the importance of focusing on outcomes rather than just listing tasks or hours in your proposals. By identifying the core problem you solve and articulating the tangible results your clients can expect, you can create compelling offers that resonate with potential clients. Brooke shares practical strategies and examples, including a worksheet to guide you through crafting your offers, ensuring that your clients see the value in what you provide. Tune in to learn how to elevate your proposals and attract the clients you truly want to work with.

Navigating the intricate world of client proposals can often feel like an uphill battle, especially for those in service-based businesses. Brooke Elder dives deep into the common pitfalls that lead to client rejections, urging business owners to rethink their approach to proposals. The crux of the discussion centers around the misconception that clients care about the hours spent or the tasks performed. Instead, Elder emphasizes the importance of focusing on outcomes—the transformative results that hiring a service provider can bring to their business. By illustrating how to shift the narrative from a task-oriented proposal to one that highlights the benefits and results, listeners learn how to position their offers in a way that resonates deeply with potential clients. The episode culminates in practical advice on crafting offers that not only address client pain points but also clearly articulate the desired outcomes, thus enabling business owners to attract clients who are eager to engage their services.

Takeaways:

• Business proposals should focus on outcomes rather than listing tasks and hours.
• Identify the core problem you solve for clients to create compelling offers.
• Emphasize the transformative results clients will experience by hiring you.
• Effective communication in proposals can lead to clients seeking your services eagerly.
• Articulating the benefits of your solutions can significantly enhance client engagement.
• Use worksheets to clarify your offers and streamline the proposal creation process.

Links referenced in this episode:

• alignyourtruenorth.com/offer-solution

Mentioned in this episode:

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