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Hollyanne Peck on the Meaning of Ultra Luxury
Manage episode 365634333 series 3476006
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Hollyanne Peck is the Marketing Director of Karma Automotive.
Key Takeaways:
- Karma Automotive is an American ultra-luxury EV brand that has been in operation for about 10 years.
- The brand focuses on offering an exclusive and personalized customer experience rather than mass appeal.
- The concept of ultra-luxury encompasses the exclusivity of ownership and the overall customer experience.
- Hollyanne Peck has a diverse background in the automotive industry, including dealership, OEM, and vendor experience.
- Karma Automotive has over 35 retail stores globally, where customers can learn about and purchase their vehicles.
- The brand is working on enhancing the customer journey by offering online ordering services and streamlining the buying process to save customers time.
During Automotive Retail USA 2023 in Las Vegas, Paul J Daly and Kyle Mountsier interviewed dealers, OEM representatives, industry partners and more, looking to make the most innovative voices in retail automotive louder.
This is Amplify, the retail automotive podcast by Reuters Events and ASOTU.
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