Sharon Kitzman on Using Data to Cut Down on Spam

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Sharon Kitzman on Using Data to Cut Down on Spam

1y ago 13:10

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Sharon Kitzman is the President of Dominion DMS.

Key Takeaways:

Dominion Dealer DMS has a long history, with Dominion acquiring the company ACS (Automotive Computer Systems) about eight years ago.
Data plays a crucial role in the DMS, as it is the currency that dealers rely on for managing and securing their information.
The integration of various software solutions is essential for enhancing data efficiency and eliminating duplicate entry.
AI can be used to analyze workflows, identify areas for improvement, and drive efficiency across the dealership.
The focus should be on putting the consumer at the center of the automotive experience and improving customer journeys.
Better integration among different touchpoints and data convergence is necessary to enhance the consumer experience.
In five years, the ideal situation would involve using data in a way that is meaningful to consumers, ensuring trust and delivering valuable insights.

Relevant Stories with Timestamps:

00:00: Introduction of Sharon Kitzman, President of Dominion Dealer DMS.

00:25: Amplify Intro and Guest Welcome.

01:28: Discussion on Dominion's history and its position in the market.

02:40: Importance of data in the DMS and its increasing significance.

03:46: Exploring the concept of AI and its application in the automotive industry.

05:19: Transition of the DMS from a storage place to a living, breathing part of the organization.

06:27: Mapping data efficiency and insights to the consumer experience.

07:45: Identifying integration as a barrier to achieving a seamless customer journey.

08:40: Vision for the future of data utilization and reducing spam.

11:48: Encouraging dealers to work closely with solution providers and push for tighter integration.

12:36: Closing remarks and end of the episode.

During Automotive Retail USA 2023 in Las Vegas, Paul J Daly and Kyle Mountsier interviewed dealers, OEM representatives, industry partners and more, looking to make the most innovative voices in retail automotive louder.

This is Amplify, the retail automotive podcast by Reuters Events and ASOTU.

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Sharon Kitzman is the President of Dominion DMS.

Key Takeaways:

Dominion Dealer DMS has a long history, with Dominion acquiring the company ACS (Automotive Computer Systems) about eight years ago.
Data plays a crucial role in the DMS, as it is the currency that dealers rely on for managing and securing their information.
The integration of various software solutions is essential for enhancing data efficiency and eliminating duplicate entry.
AI can be used to analyze workflows, identify areas for improvement, and drive efficiency across the dealership.
The focus should be on putting the consumer at the center of the automotive experience and improving customer journeys.
Better integration among different touchpoints and data convergence is necessary to enhance the consumer experience.
In five years, the ideal situation would involve using data in a way that is meaningful to consumers, ensuring trust and delivering valuable insights.