Artwork

Контент предоставлен Matt Artz. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Matt Artz или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !

Grant McCracken on Anthropology in Business with Matt Artz

54:37
 
Поделиться
 

Manage episode 338138881 series 2859993
Контент предоставлен Matt Artz. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Matt Artz или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of the Anthropology in Business podcast, Grant McCracken speaks with Matt Artz about his career as a business anthropologist. The conversation covers Grant's journey from museums to being a consultant and author. It also touches on Grant's new book Return of the Artisan: How America Went from Industrial to Handmade. About Grant McCracken Grant McCracken is an anthropologist studying American culture for 25 years. He has worked for many organizations, including Timberland, New York Historical Society, IKEA, Google, Ford Foundation, Kanye West, Netflix, Sony, Coca-Cola, Sam Adams, Boston Book Festival, Delta, Oprah, Reddit, PBS, State Farm, NBC, Diageo, IBM, Nike, and the Obama White House. He is a long-time student of culture and commerce, publishing two books on the topic: Culture and Consumption I, and Culture and Consumption II. He argues that all corporations need to take culture more serious, publishing a book called Chief Culture Officer (Basic Books). This was named one of the best innovation books by BusinessWeek in 2009. His most recent book, Return of the Artisan, delves into the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity—home-cooking, gardening, and DIY crafting—caused by COVID-19 and what it means for the future of work and American culture. He is the inventor of The Griff, an early warning system for social and cultural change (see www.mapping-the-future.com). He is credited with spotting the rise of Donald Trump, the fall of Second Life, and the disruption of CPG by Alice Waters and the artisanal movement. Recommend Links
  continue reading

54 эпизодов

Artwork
iconПоделиться
 
Manage episode 338138881 series 2859993
Контент предоставлен Matt Artz. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Matt Artz или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of the Anthropology in Business podcast, Grant McCracken speaks with Matt Artz about his career as a business anthropologist. The conversation covers Grant's journey from museums to being a consultant and author. It also touches on Grant's new book Return of the Artisan: How America Went from Industrial to Handmade. About Grant McCracken Grant McCracken is an anthropologist studying American culture for 25 years. He has worked for many organizations, including Timberland, New York Historical Society, IKEA, Google, Ford Foundation, Kanye West, Netflix, Sony, Coca-Cola, Sam Adams, Boston Book Festival, Delta, Oprah, Reddit, PBS, State Farm, NBC, Diageo, IBM, Nike, and the Obama White House. He is a long-time student of culture and commerce, publishing two books on the topic: Culture and Consumption I, and Culture and Consumption II. He argues that all corporations need to take culture more serious, publishing a book called Chief Culture Officer (Basic Books). This was named one of the best innovation books by BusinessWeek in 2009. His most recent book, Return of the Artisan, delves into the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity—home-cooking, gardening, and DIY crafting—caused by COVID-19 and what it means for the future of work and American culture. He is the inventor of The Griff, an early warning system for social and cultural change (see www.mapping-the-future.com). He is credited with spotting the rise of Donald Trump, the fall of Second Life, and the disruption of CPG by Alice Waters and the artisanal movement. Recommend Links
  continue reading

54 эпизодов

Все серии

×
 
Loading …

Добро пожаловать в Player FM!

Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.

 

Краткое руководство