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Consistent outreach to your bike shop's customers works best in the long run - don't over think it!
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We often get wrapped up in the day-to-day, putting out fires type activities, and we don’t want this to sound preachy but, cycling competes with other consumer goods for attention and dollars so bike shops that don’t stay top of mind with the shoppers who have already done business with them are at a disadvantage but it doesn’t have to be that way.
Sometimes I’m sure we all wish it weren’t this way, there is a lot of communication but people who make meaningful purchases receive communication from the stores they shop with. So today’s question is, are you communicating with your key customers in the way Home Depot, Best Buy, and Nordstroms are?
Importance of regular outreach - not just during major promotional periods.
Busy season or not, consistent outreach yields better results than only communicating when you want to sell something.
How?
Social - use an 80/20 or 90/10 rule - 90% engaging, interesting, community info - 10% promotional
Physical events - be at the places your customers are just to be there
Transactional emails - reach out based on the products and services your customers purchased from you - want to try our WorkstandIQ Loyalty program? Mention this episode and get 6 months free!
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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
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