EP 235 – Pivoting Under Pressure Could Be the Secret to Startup Success – Tetiana George – Curium

Asia InsurTech Podcast

In this episode of the Asia InsurTech Podcast, we dive deep into the entrepreneurial journey of Tetiana George, co-founder and CEO of Curium. Tetiana opens up about the challenges of fundraising and why she chose to walk away from investors who offered terms she found restrictive. Instead of being held back by “handcuffs” that limited her vision, Tetiana pivoted Curium by listening to its target market and focusing on compliance automation, a key area that industry players were eager for but hadn’t fully articulated.

This decisive move enabled Curium to stay nimble, build a solution that small insurers and brokers could easily adopt, and ultimately secure a more strategic partnership that aligns with Curium’s long-term goals.

Tetiana’s approach to leadership is equally bold—she’s built a fast-moving, lean team where everyone, regardless of title, contributes to the company’s growth. By fostering a culture of autonomy and deep listening to both customers and employees, Curium has become a compliance powerhouse, with plans to expand globally. In this episode, Tetiana shares hard-earned lessons on staying true to your vision, avoiding bad investor deals, and the critical importance of adapting quickly to market signals.

The post EP 235 – Pivoting Under Pressure Could Be the Secret to Startup Success – Tetiana George – Curium appeared first on Asia InsurTech Podcast.