Brendan Kane: The Man Who Unlocked The Science Of Going Viral

Authentic As F*ck with Sun Yi

Watch Episode 128 Trailer: https://www.instagram.com/p/DEnFteKxraH/

Download "The Guide To Going Viral" for FREE!

Go to: https://hookpoint.com/aaf

In this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy!

I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently.

Chapters:

00:00 - The Art of Crafting Hooks

02:56 - Understanding the Generalist Principle

05:52 - Navigating Client Pushback

08:29 - The Importance of Storytelling Formats

11:30 - Researching Content Effectively

14:48 - Quality vs. Quantity in Content Creation

17:29 - Mindset and Success in Social Media

20:48 - Finding Your Unique Format

22:54 - Overcoming Perceived Boring Content

29:51 - The Power of Reaction Formats

31:42 - Understanding Virality and Audience Engagement

33:53 - The Myth of One-Time Virality

35:11 - Maximizing Podcast Clips for Virality

38:03 - Creating High Stakes in Content

44:13 - Evolution of Social Media Strategies

48:38 - Platform-Specific Content Strategies

52:23 - Debunking Common Myths in Content Creation

Follow Brendan:

Homepage: https://brendanjkane.com/

Hook Point: https://hookpoint.com/

Free Book Download: https://hookpoint.com/aaf

Instagram: https://www.instagram.com/brendankane

LinkedIn: https://www.linkedin.com/in/brendanjkane/

Facebook: https://www.facebook.com/BrendanJamesKane/

YouTube: https://www.youtube.com/c/brendankane

X: https://x.com/BrendanKane2

Follow me:

Homepage: https://sunyi.co

Night Owl Nation: https://sunyi.co/night-owl-nation/

Instagram: https://instagram.com/sun.yi

YouTube: https://www.youtube.com/c/SunYiCo

TikTok: https://tiktok.com/@_sun.yi

Twitter: https://twitter.com/_sun_yi

LinkedIn: https://linkedin.com/in/sunyi-nightowls/

Facebook: https://facebook.com/sun.yi.nightowls

Threads: https://threads.net/@sun.yi

Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

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