Marketing to the Masses

Authentic Business Adventures Podcast

Michael Silva - Physical Therapy Coach On Planning How to Market: "Different audiences react to different techniques." In this insightful episode of Authentic Business Adventures, host James Kademan sits down with Ross Jenkins, CEO of DigitalMe, to explore the intricacies of modern marketing. Ross shares invaluable tips and strategies on harnessing the power of email, SMS, and WhatsApp for business growth. From building strong email campaigns to leveraging WhatsApp for global outreach, this episode covers it all. Ross discusses the importance of knowing your audience, stating, “Understand who's purchasing. If most of your clients are middle-aged, male, and from California, then build a persona around that and market to it.” He emphasizes that a personalized approach to marketing is crucial for success. One of the highlights of the episode is Ross’s insight into email and SMS marketing. He explains, “Text messages always deliver...there isn't a spam box inside of it, so they're always going to deliver.” He further delves into the technology behind SMS marketing and how tools like ActiveCampaign and WhatsApp are changing the game. If you're curious about the world of digital marketing, how to build effective campaigns, and why knowing your audience is more important than ever, this episode is for you! Tune in to this episode to learn: The benefits of email, SMS, and WhatsApp marketing. Why upselling is one of the most powerful yet overlooked tools in e-commerce. The future of marketing automation with tools like predictive send. Available now on Spotify, YouTube, and all major podcast platforms. Remember to give us a thumbs up and share it with your entrepreneurial friends! Visit Ross at DigitalME.cc Podcast Overview: 00:00 12 years in UK agency, communication struggles. 05:36 Credit card company sent 3 AM payment text. 06:24 PredictiveSend identifies your optimal email open time. 12:35 First business: SMS to PayPal payment solution. 14:00 WhatsApp marketing will overtake SMS usage. 17:26 Spoke to agencies, decided to work independently. 21:10 Fiverr's name misleads, targets prefer extensive projects. 23:52 Preferred Upwork/Fiverr for cost-effective freelance services. 28:08 Facebook ads, landing page, email, TikTok promotion. 29:34 Finish projects before starting new ones. 34:09 Segment audience by product interest for targeting. 38:19 Answering service unsuitable for low-cost transactions. 40:03 Boost value with add-ons during calls. 45:12 Tipping prevents bartenders from seeking other jobs. 47:19 Understand audience, build persona, market uniquely, use data. 50:22 Build connections with trustworthy, competent colleagues is crucial. Podcast Transcription: Ross Jenkins [00:00:00]: If you visit one of my clients' websites, it automatically gives them your email address and your IP address and various other things. It doesn't give the customer your IP address, but I believe retention has it. So then you can email market to them directly. So So you just visiting that website without even giving them your information. They already have it. James [00:00:22]: You have found authentic business adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. And today, we're welcoming slash preparing to learn from Ross Jenkins, the CEO of Digital Me. So, Ross, how is it going today? Ross Jenkins [00:00:46]: Doing good. Thank you very much for having me on the podcast, James. James [00:00:49]: Yeah. I'm glad to have you. Today, we're talking marketing. So why don't we start with what is Digital Me? Ross Jenkins [00:00:55]: Sure. So Digital Me is a a full round agency that focuses,