62 - Claire Carlile on finding and carving out your niche

Azeem Digital Asks - The All-Round Digital Marketing Podcast

Claire Carlile joins me on the Azeem Digital Asks podcast to discuss how you can find, and carve out your niche in the marketing industry.

Claire Carlile is a Local Search Expert at BrightLocal and Head of Pencils at Claire Carlile Marketing, and is someone who is incredibly well respected in the industry. It was a pleasure to interview her.

In this episode, we discuss:

• - What finding and carving out your niche means.
• - What impact she thinks the pandemic has had on the way people work and find their niche.
• - Why finding a niche is important.
• - Her thoughts on the theory that people should be generalists over specialists.
• - Advice for someone who's just starting out in terms of finding their niche

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Claire's Twitter: https://twitter.com/Clairecarlile

Claire's course: https://academy.brightlocal.com/