Unethical Marketing Practices: EXPOSED

B2B Marketing & Copywriting

Is being authentic becoming a marketing strategy of the past? As a copywriter, what do you do when your client wants you to use misleading, unethical content in your content? As a fellow copywriter and marketing strategist who's experienced more than her share of such situations, Stacy Eleczko spills the tea of these and other awkward situations. She also provides practical advice on maintaining ethical standards in copywriting and highlights the significance of intention and the use of genuine testimonials.

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Connect with Stacy at https://www.stacyeleczko.com/

LinkedIn: https://www.linkedin.com/in/copybystacy/

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Connect with me: https://linktr.ee/lindamelone

Check out my website at https://thecopyworx.com/

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Time stamps:

Stacey's Journey from Education to Copywriting (00:01:38)

Understanding Shady Marketing (00:04:39)

High-Pressure Sales Tactics (00:09:12)

Ethical Copywriting Practices (00:13:36)

Nuances of Long-Form Sales Pages (00:15:30)

Credibility and Value of Testimonials These Days (00:17:34)

The Role of Social Proof in Marketing (00:19:25)

Manipulative Marketing Tactics (00:20:13)

Shaming Tactics in Marketing (00:23:31)

Client Pressure for Misleading Content (00:25:40)

Bait-and-Switch and Scarcity in Marketing (00:28:13)

Clickbait and Ethical Concerns (00:30:14)

Importance of Intent in When Writing Copies (00:36:04)

Using Authenticity in Messaging (00:36:17)

Mindset Shift on Selling (00:37:20)