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How to Succeed in the Age of the Anonymous Buyer
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Контент предоставлен B2B Nation. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией B2B Nation или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Manage episode 324706469 series 1066855
Контент предоставлен B2B Nation. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией B2B Nation или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Maura Rivera is the CMO of Qualified, a conversational marketing vendor that infuses Salesforce data into chat to give the sales team a better idea of who is visiting their website. In this episode of B2B Nation, we talk to Maura about marketing in a space with a dominant brand, B2B marketing tactics she’s re-examined over the past two years, and why conversational marketing goes beyond chatbots.
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