Cracking the Code: Financial Clarity with Geneve Huxley, CPA

Badass Women in Business

Send us a text

On this episode of Badass Women in Business, we’re joined by Geneve Huxley, CPA, also known as the “accountant with a personality.” With over 20 years of expertise as a licensed CPA and fractional CFO, Geneve brings humor and clarity to the often-intimidating world of business finance. From demystifying cash vs. accrual accounting to explaining why every entrepreneur needs a strong balance sheet, Geneve delivers actionable advice to help business owners unlock financial insights and prepare for sustainable growth. Whether you’re struggling with cash flow, planning your next big move, or just want to laugh while learning about finance, this episode is for you.

Show Notes:

• Guest Introduction:
  • Meet Geneve Huxley, CPA: Fractional CFO, financial detective, and educator helping businesses nationwide from her base in Fort Collins, Colorado.
• Key Topics Discussed:
  • The Role of a Fractional CFO: How fractional CFOs fill the gap between bookkeepers and tax preparers, offering actionable strategies for growth.
  • Cash vs. Accrual Accounting: Why accrual accounting is crucial for seeing your business’s true financial health and avoiding costly mistakes.
  • Unpacking Financial Blind Spots: Common misconceptions about balance sheets, income statements, and liabilities—and how to fix them.
  • The Value of Planning Ahead: Practical advice for entrepreneurs, from saving before going solo to confidently pricing your services.
  • Geneve’s Humor in Finance: How her analogies, including a ghostbusting business, make financial concepts easy to understand (and fun!).
• Actionable Takeaways:
  • Regularly reconcile and close your books for better financial accuracy.
  • Separate cash flow management from profitability analysis for a clearer picture of your business’s health.
  • Entrepreneurs: Double your initial service pricing—you’re worth it.
• For Entrepreneurs:
  • Ready to scale or struggling with financial roadblocks? Geneve explains when to seek a fractional CFO and how they can transform your business strategy.
• Connect with Geneve Huxley:
  • Website: www.huxleycpa.com
  • LinkedIn: Geneve Huxley

Join us for this insightful and entertaining episode where finance meets fun. Geneve’s expertise, humor, and down-to-earth advice are the perfect mix to help you take control of your business finances!

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com