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31.06 - Citizens Bank has a new way with words
Manage episode 361642241 series 1352968
Контент предоставлен BAI Banking Strategies. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией BAI Banking Strategies или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
As banks work toward deeper and longer-lasting connections with their customers, their choice of language matters. Beth Johnson, chief experience officer at Citizens Bank, is our guest to talk about how her bank is rethinking how it uses words.
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Manage episode 361642241 series 1352968
Контент предоставлен BAI Banking Strategies. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией BAI Banking Strategies или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
As banks work toward deeper and longer-lasting connections with their customers, their choice of language matters. Beth Johnson, chief experience officer at Citizens Bank, is our guest to talk about how her bank is rethinking how it uses words.
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275 эпизодов
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