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{Episode 13} - How to Build Your Brand Architecture
Manage episode 357993209 series 3457590
Контент предоставлен Kimberly DeShields-Spencer. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Kimberly DeShields-Spencer или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
I know this may not sound exciting but it is seriously the most important area to focus on! The foundation - your brand architecture.
Brand architecture might not sound like the most exciting part of your identity but it is crucial to running a successful company.
Just like the blueprint for a house, your brand architecture is the map that organizes your services and products into a lucrative strategy for success. A comprehensive brand architecture definition can help your organization to grow, evolve and transform over time, into something that attracts a broad range of potential customers.
So we are going to dive into today! Grab your pen and paper and let's dive in.
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