Reimagining Retail: The Beauty Path to Purchase and How Social Media Trends Have Influenced Beauty Products and Marketing | Apr 10, 2024

Behind the Numbers: an EMARKETER Podcast

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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-beauty-path-purchase-how-social-media-trends-have-influenced-beauty

Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.

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