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🎙️ 📚 The Story Selling Method with Philipp Humm
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Philipp Humm joins me today to talk about Storytelling and what I really liked was just how much detail Philipp goes into in helping us understand how to make our own story and how to use it in our client meetings.
Philipp is a cool guy who really knows how to use stories effectively in the workspace.
His new book is called The Story Selling Method
It’s a great short and powerful book.
Phil has worked with some incredible organisations. UBER, Google, Visa, Oracle. He has the chops on storey telling in sales.
The two big takeaways from though were
What Philipp calls the connection story.
Great strategy, everyone can do this straight away with little practice.
And then, the differentiation story.
This one is perfect for when a prospect says, or they’re thinking, why should I choose you?
You’re going to love it…
Website: http://www.power-of-storytelling.com
Youtube: https://www.youtube.com/@Philipp-Humm/videos
TEDx: https://www.youtube.com/watch?v=3tj2VxXfARk
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