Building Flushing It from the Ground Up with Tom Hobbs

Beyond The Tour Golf Show

In this episode, Jake Hower sits down with Tom Hobbs, the man behind the popular golf social media account "Flushing It Golf".

Tom shares his journey from starting out as a golf meme page to becoming an influential voice in the sport's new media landscape. The two discuss the rise of "fan media" in golf, the challenges and opportunities it presents, and how it differs from traditional journalism.

Tom also offers his candid thoughts on the ongoing battle between the PGA Tour and LIV Golf, and how he sees the future of professional golf unfolding. It's an illuminating conversation for anyone interested in the rapidly changing world of golf media and the sport's shifting dynamics.

Follow Us:

Luke Manning

https://twitter.com/TheShankShow_

https://www.instagram.com/theshankshow_/

Jake Hower

https://twitter.com/JakeHower

https://www.tiktok.com/@jake.hower

Visit the website (subscribe to podcast, newsletter, merchandise etc):

https://www.bttpod.com

Timestamps:

00:00 Intro and catching up with Tom Hobbs from Flushing It

01:44 How and why Tom started the Flushing It golf social media account

04:03 Flushing It's growth and engagement on Instagram vs Twitter

06:58 Tom's prolific posting schedule and process

08:34 Monetization opportunities and Tom's thoughts on keeping it authentic

10:46 Defining "fan media" vs traditional golf journalism

13:37 The impact of LIV Golf on Flushing It's growth and direction

17:28 Challenges of an audience perceiving bias and trying to stay balanced

20:13 Tom's experience with the Flushing It podcast and website considerations

22:26 Countering US-centric golf perspectives as an international voice

24:08 Tom's ideal vision for the future of professional golf

26:16 The importance of team dynamics and player movement for LIV Golf's success

29:49 Tom and Jake's picks and predictions for the US Open