085 - How Jess Cerra launched JoJé Bar & The Last Best Ride

Bikerumor Podcast

If you've ever thought you could make your own energy bar, or sports drink, or any other kind of athletic food, it's always good to hear how others have done it.

My guest today is Jess Cerra, founder of JoJe Bar, a gluten free, real food energy bar designed for endurance athletes.

She shares her startup story, telling the unlikely series of events that led to launching, building, and ultimately selling a sports nutrition brand.

We also talk a little about how her upbringing and support throughout her racing career came full circle to putting on her own event that helps fund scholarships for other girls in her community.

It's a fun story that, as a fellow entrepreneur, I love sharing to inspire you to follow your own dreams and see where they take you.

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