THIS is Strategy | Seth Godin

Billion Dollar Brand with Bill Harper & Bryan Elliott

Welcome to another episode of The Billion Dollar Brand podcast I’m Bryan Elliott and this is a show where Bill Harper & I unpack the stories, strategies--and sometimes spectacular failures that shape the brands we love.

Jaguar, Chitople, Tropicana Orange Juice: you win a prize for 2024—but it’s not a good one.

I’m excited for a brand new season of the show — we're diving deeper than ever into the minds of innovators who are redefining industries and challenging the status quo.

From billion-dollar disruptors to scrappy startups, Bill & I will unpack the exceptional and appallingly bad ads we see so you can take a page from their playbooks and don’t make the same mistakes.

Whether you're a marketer in charge of a brand or just curious about how great brands are built, this season will give you a front-row seat to the conversations that matter.

The next couple of episodes were recorded during our break. Bill was busy on a rebrand + a bunch of client projects and you should definitely take a look at the new BrandBossHQ website: just goto Brandbosshq.com.

I was knee—deep in video production for clients at my production company, TheGoodbrain.com and also recorded a bunch of new podcasts on my other show, Behind the Brand with Bryan Elliott.

One of the highlights was my interview with the godfather of modern marketing, Seth Godin. Seth brought so much value that I wanted to share it here with you.

Ready. Set. Godin!