196: How To Build A Profitable E-Commerce Brand w/ Jance Chartae

Black to Business

Do you know your ABC’s? Well you’re about to learn the A to Z’s of e-commerce. According to Forbes, small and medium-sized businesses account for approximately 42% of total e-commerce sales in the United States. It's time your business gets a piece of the pie, and we have the perfect person to give it to you! Jance Chartae is a retail strategist and e-commerce coach with a unique blend of expertise in retail sales, management, and online business development. In only 4 years, Jance has grossed $850,000 in online boutique sales, over $2 million in digital product sales and has served more than 7,000 customers worldwide. In this episode, you will learn how to identify your niche, leverage social media, analyze data effectively, and scale your business for growth. If you've ever considered taking your business online or if you're already in the online game but want to get your business to the next level you don’t want to miss this episode.

DURING THIS EPISODE YOU’LL LEARN:

• The importance of starting your e-commerce business with a focused niche to navigate the ebb and flow of marketing effectively.

• Strategies for scaling your e-commerce business, including purchasing strategies for cost savings and product selection backed by data.

• How to leverage social media and other digital platforms to connect with your audience and foster meaningful relationships.

• How to utilize analytics and data insights to refine your marketing strategies, optimize product offerings, and enhance the overall customer experience.

• The importance of clear communication and brand messaging in the virtual space to avoid misunderstandings and build trust with customers.

• Insights into the power of affiliate marketing and crafting engaging content to build brand loyalty.

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/196/

Support:

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

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