How to Humanize Your Brand with Beth Trejo

Bombshell Business Podcast with Amber Hurdle

The intersection of technology and human connection is a HOT topic these days, so I sat down with Beth Trejo, CEO and founder of Chatterkick to explore what that even means and how to master the union. Beth is a trailblazing speaker and a top advocate for women in tech. In this episode, she shares her journey from public relations to launching a successful digital agency, and provides insights on leveraging social media and AI tools to foster genuine connections. Key Takeaways Building Brand Intimacy: By being authentic, responsive, and empathetic, businesses of all sizes can build lasting relationships with their audiences. (After all, social media shouldn’t be used as a digital billboard, but as a tool for real human interaction!) Navigating Content Creation: Beth shares tips for creating a content plan by documenting and responding to common customer questions. (It's not about perfection but about being real and relatable.) Leveraging Small Business Advantages: How small businesses can use their direct connection with customers and lack of red tape to build stronger relationships. (Sign me up!!!) Whether you're a small business owner or part of a larger corporation, Beth’s advice on staying relevant in the ever-evolving digital landscape is invaluable. Ready to learn more? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Beth Trejo As the founder of Chatterkick, a global social-first digital agency, Beth has demonstrated exceptional acumen in the digital marketing field, understanding how to leverage online platforms to drive business growth, build employee engagement and strengthen brand recognition. Recognized as one of Comparably’s Top 50 CEOs for Women and recipient of the Women Aware’s Women Helping Women award, Beth Trejo has not only championed women’s representation in the tech industry but also created a positive and supportive environment for working parents. Her company, Chatterkick, was acknowledged as the Best Place for Working Parents for two consecutive years, serving as a model for inclusivity and diversity with predominantly female staff. Connect with Beth LinkedIn: www.linkedin.com/in/bethtrejo/ Website: https://chatterkick.com/ Instagram: www.instagram.com/chatterkick/ Facebook: www.facebook.com/Chatterkick X fka Twitter: https://twitter.com/Chatterkick Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices