Manufacturing Clothing & Accessories for Influencers with Jackie Hutson and Camille Worstell of Atrium Apparel Company

Boost Your Boutique with Emily Benson

0:54.6 If you're an influencer or if you are in a position where you are ready to start manufacturing your own clothing and accessories or you already do and you want a different take on it and you want to hear from people who are really in the day to day of what's coming next, they're a little bit right ahead of the curve, you're going to want to listen to this episode.

4:24.3 We're now working with influencers, which is super fun and exciting and new. And I think that's the greatest part about the business side that I'm on now is every day is different. Every day we have different products that we're touching, different customers we're working with and really getting to adapt and continue to grow and evolve our business as our customer base changes.

5:59.5 It feels like a lot of people who want to sell don't understand that a retail industry.

7:15.9 I think when you're talking about selling to the masses and especially for what we're doing with these influencers, you know, it is about mass appeal still. And so you have to be really conscious on that trend curve to not push too fast, too forward, unless again, That is your customer.

9:36.9 I've been saying for a long time, I think wholesale is the biggest opportunity right now.

11:15.5 I think the biggest thing when you're starting this out is. It's okay not to know. You're not going to know. So finding a trusted partner that can help take you through that process.

12:33.2 And the other part of it is selling, you know, and you know, it is, you can have a huge following and a bunch of eyeballs, but if you don't really like to sell, then You're going to have a problem.

13:36.3 We don't want to ever push a customer into overbuying something and then have them fail. Like that's not a win for anybody.

14:23.0 if you don't launch the right product at the right time, at the right price point. Well, guess what? You're not going to sell it.

15:52.4 I think it really all starts with that concept piece of starting to think of what kind of items could be right for you and your audience.

16:40.8 We don't want to overwhelm. We don't want to bring too much to market. Let's start with one drop. Let's figure out your customer, figure out your quantity, figure out your buy, and then. Put together a strategy and scale plan from there.

21:05.5 I do think engagement is what's important. To be honest, I think you could have 10, 000 followers. And if you have Super high engagement. I don't think you have an issue selling 500 t shirts.

21:26.6 Just like when you're shopping in a boutique, right? I mean, I love boutique shopping because it's unique stuff. It's different. You can't find it anywhere else. So it's taking all those exact same concepts, you know, to your own personal product and say, what is unique about this?

24:27.0 I think we also saw a lot of business where, but in really fun ways, I think women are absolutely dominating the world right now, which is super exciting. And I think they're doing it in style. So as you're going back to the office, as you're going to these events, having fun, fashionable stuff, trousers and blazers and all that kind of stuff.

27:17.1 And as a boutique owner, again, it's like making it accessible to your girl and finding the way that makes sense for your customer. I don't think it always needs to be this pushed fashion forward thing, but like, how do you bring that one piece in to incorporate and make it feel new?

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