Ep. 92: Sarah Shell (Fern Studio Flowers)

Botanical Brouhaha Podcast

Today we’re visiting with Sarah Shell, owner of Fern Studio Flowers in Columbia, South Carolina. Join us as we talk with Hannah about:

• her "tiny career detour as a lawyer" and how she found her way back to flowers
• finding the education she needed to learn floral design techniques
• why she added a retail shop to her existing wedding/event business
• opening a retail shop during a pandemic
• building a team while allowing each employee to work within their strengths
• the importance of having a business coach
• utilizing interns in a flower business
• planning, pricing, and hosting workshops for her community
• finding work/life balance in the wedding industry
• the lesson she learned from having children while running Fern
• serving her local community through the Fern retail shop

LINKS MENTIONED IN EPISODE 92:

• Furman University
• Terra Cotta | Savannah
• A to Zinnias | Savannah
• Flower School New York
• Mayesh Wholesale
• Jessica Rourke | Wedding Planner
• Natalie Gill | Native Poppy
• University of South Carolina | College of Hospitality, Retail, & Sports Management
• Bergs Potter

This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee