Dune: Part Two - The Box Office, The Franchise Potential, and The Popcorn Bucket

Boxoffice Podcast

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9M ago 51:54

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In this week’s episode of The Boxoffice Podcast, co-hosts Daniel Loria and Rebecca Pahle discuss the box office success of Dune: Part Two, and the unique marketing strategies employed, particularly the creation of a distinctive popcorn bucket that went viral. Daniel and Rebeccas also interview key figures in the film's distribution and marketing, exploring the challenges and strategies behind the film's adaptation and its reception.

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Episode Resources:

What to Listen For

00:00 Intro
02:56 $82.5M Dune Part Two opening weekend
03:56 Adding 3:15am screenings at 70mm locations
06:40 48% of sales from premium format
08:22 Expectations for the film release
09:09 Right timing and scheduling
10:24 Appreciation for the immersive experience
14:39 David Lynch directing Dune
20:04 Adaptation leaning on spiritual aspects
22:11 Is Dune another Star Wars?
24:50 Dune franchise prospect
30:39 Wrong timing for the 1984 release
32:23 Dune’s popcorn bucket
34:39 The concept for the popcorn bucket
42:21 The SNL skit
46:54 Unexpected virality

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