315. Create for your future clients (Fail Files Lessons)

Brand Builders Lab with Suz Chadwick

Let's talk about some failures today.

Before we dive in, there are a few things that I want to share about failing.

Whilst I don't want to fail, I'm not scared of it.

I know that to grow any business is going to take a lot of failing so I'm okay with it. I think where I draw the line is not having massive fails.

So I don't take huge risks. I take small risks often and if things start to work out or seem to be working out then I'll go bigger.

But there are 2 people that I think about when it comes to failing.

1. Sarah Blakely from Spanx shares the story that her dad used to ask her and her brother every day what they had failed at, because if they hadn't failed then they hadn't tried something new.

2. Economies of fail which Steven Bartlett from Diary of a CEO talks about. He shares a story about a father and son who worked together in a big business. The father had one business and the son had the other. The son would jump on things that Steven suggested they tried and they would fail a lot but when something worked it worked so well and went so viral that it counteracted any of the failures. The father would take the suggestion, sit on it, ask a lot of people and then by the time he has decided that he might want to try it, and by then it would be too late and the opportunity would have passed.

So if you're not failing at some things in your business then maybe you're not trying enough new things. haha

Let's talk about one of my fails, because friend I've had a lot and I'm okay with that.

One that I've been kicking myself for a while about is - a few years ago the business was booming. I had loads of clients, I was doing $50-$80k months with a few $100k months thrown in there and 2 things happened I will be sure don't happen again.

1. I got complacent. We weren't marketing or running ads so list building slowed down and I just took things for granted that it would always be that good. Like I was riding the high and I had made it. But as we know - what goes up must come down!

2. The 2nd thing that happened is because I had a lot of clients I had a bit of brain fail. When I was trying to create content I was thinking about my current clients and everything that I was working with them on and so when it came to creating content my brain kept telling me - no they know that - because obviously I was teaching my current clients my strategies - so I wasn't sharing content that was building new followers and new leads.

There are a lot of other lessons I share in this episode to be sure to listen through to the end!

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