Nurture authentic connections for a stronger brand

Brand it! with Petchy

In today’s episode, by popular request over on Instagram, I’m diving further into a topic I emailed my list about earlier: connections and relations, and how they can help you grow your brand.

If I had to pick the one thing that has made the biggest impact on my business and brand over these past 5+ years… it's connections, and the longer term relations that stem from those connections. Hands down!

I'm not talking about the aimless mingling with random people at a business conference in the hopes of getting a sale out of thin air. Not that we've been able to attend those business conferences for the past couple of years anyways, and this introvert biz owner is totally fine with that, but that's a different story. No, the kind of connections I'm talking about go way deeper than that.

I'm talking about those connections that turn into deep and meaningful relations – the kind that really only happen when you approach that other person with interest, curiosity and openness, when you genuinely care about connecting with them as a human – not as someone whose wallet you want to get into.

Shownotes

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