Selling the Truth in Multiple Dimensions with George King

Brand Voice Runway with Hersh Rephun

In this episode, Hersh Rephun chats with George King about the intersection of finance and technology in branding, the importance of authentic value, and the role of personal branding. They delve into the future of AI in business, stakeholder management, and reimagining brand strategy.

George King has developed a personal brand that unites finance and technology in pursuit of "the educational sale," based on full disclosure.

George is an experienced executive & advisor in organizational strategy / significant projects, and a Professor in the University of New Haven college of business. Mr. King is Vice Chairman & Chief Investment Officer of Fiducia Investors, LLC (NSG family office subsidiary). Mr. King is Vice Chair of IP FAMBA, Inc. (SportsTech); Executive Chair & Founder of Infrastructure Group, Inc. (global finance, technology & public service company); George's capital markets experience includes 325+ capital closings of $20+ billion; advisory closings of $8+ billion; and executing two highly successful IPO's. George co-founded in 2015 a SEC regulated fund (FinTech investments). George's board positions include Chairman, Vice Chairman, Member, and Audit Committee Chair and member in four countries in North America and Europe. Since 2004, Mr. King has been a professor at Pompea College of Business of University of New Haven (West Haven, CT).

George said this after our chat: "To me, the concept of 'personal branding as a foundation to long term success in business' is one of the key ideas. I think our conversation explains that in both concept and specific execution ideas that everyone globally can draw value from for their individual situations / their own success.

More on George King:

https://www.linkedin.com/in/georgeking/

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(0:00) Introduction and Overview of George King's Professional Background (5:46) The Interplay of Finance and Technology in Branding (9:38) The Importance of Authentic Value and Educational Sales Approach (15:59) Role of Personal Branding in Larger Brand Identities (18:35) Maintaining Brand Equilibrium in Volatile Situations (20:49) Transparency in AI Usage and Branding (27:24) Future of Human and AI Interactions in Business (31:12) Brand as a Tool for Value Creation and Consistent Content Strategy (34:01) Evolution to Stakeholder Management and Role of ESG in Branding (38:15) Strategic Role of Brand in Business and Reimagining Brand Strategy (43:49) Conclusion and Final Thoughts