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Two Women and a Cannabis Story
Manage episode 320120293 series 3270046
Контент предоставлен Shannon Peel. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Shannon Peel или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
When Corrine Swenson and Kim Sam decided to open a retail store, their family and friends were shocked the product was cannabis, mostly because they were not viewed as the type of people who would be associated with that industry. I talked to these best friends who found the courage to leave their secure public sector jobs to open a cannabis retail store in Burns Lake, BC, Canada,. I wanted to know if attitudes changed since cannabis has become legal and how did these two middle class mothers shift their mindsets about a taboo product. Join me, as I journey into the brand story of Crossroads Cannabis and the two women at the helm.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message135 эпизодов
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