EP32: How to get 250,000 Followers & Digital vs. In-Person and the Future of Brand Activations with Rachael Higgins, Because of Marketing.

Branded by Amelia Sordell

This week I am joined by Rachael Higgins - the Founder of Because Of Marketing, a marketing media brand focused on informing and inspiring individuals with the latest marketing campaigns worldwide.
In this episode, Rachael shares why she started Because Of Marketing in 2020, how she's managed to grow a community of over 250,000 people across social media, what the future of marketing looks like in 2024, the sudden rise of in-person brand activations, and so much more!
I've followed Rachael's amazing journey with Because Of Marketing for as long as I can remember and it was great to finally sit down with her and discover the story behind her business.
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Timestamps:
(00:00) - Where did Because Of Marketing come from?
(06:05) - Why did Rachael start building her personal brand?
(14:05) - Rachael’s childhood.
(19:30) - How do you recover from trauma?
(26:10) - Self-doubt and lacking confidence.
(31:46) - Where did the interest in brand marketing come from?
(37:28) - The rise of in-person brand activations.
(45:25) - Life as a sole-founder.
(51:35) - The number 1 thing that makes the biggest difference.
(58:35) - Completing 75 Hard.
(01:03:55) - Next steps for Because Of Marketing.
(01:04:38) - Just F*cking Post It!

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