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"Ben & Jerry's Risky Branding Strategies That Work" — Alma Derricks, Marketing Expert
Manage episode 363375249 series 3476185
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Ben & Jerry's is an American ice cream manufacturer and marketing expert Alma Derricks' favourite brand. It all goes back to the summer she was sixteen. That's when Alma first tasted Ben & Jerry's (specifically, Cherry Garcia flavour) and became a lifelong fan. Alma explains that what started as a teenage crush has matured into a deep respect for a deliciously homespun brand that has stayed true to its beliefs, no matter what.
EPISODE TRANSCRIPT: www.pilgrimage.design/3-ben-jerry
Alma's website: www.rev.la
What is this podcast?
Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. I help Christian entrepreneurs clarify and communicate their mission through branding.
My website: www.pilgrimage.design
Final thing (I promise)!
I'd love for you to check out my newsletter at the crossroads between Christianity and design: pilgrimagedesign.substack.com
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