21. Henry Wong: How to Tell a Winning Brand Story

Brands Over Brews

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Henry Wong is the President and Brand Strategist of Vyoo (pronounced ‘view’), a branding and content company based in Toronto. He has guided small upstarts and SMEs to 500 level companies. His roots spanning over 25 years include being Sr. VP. Creative Director for global ad agency, Saatchi & Saatchi. In addition to applying his award-winning mind to such clients as Toyota and Procter & Gamble, Henry has guided politicians, professional athletes, TV personalities as well as CEOs with their personal brands.

On today's episode, we cover:

• Henry's favorite brew (1:36)
• What people get wrong about storytelling (4:04)
• How to start a brand story (5:46)
• Henry's book, 'Telling Your Story, Developing Your Brand' (7:31)
• The challenges most brands are facing today (10:43)
• Henry's hot take on AI and brands (15:48)
• Final thoughts and takeaways (20:14)

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Visit www.vyoobrand.com
Get a copy of Henry's book, 'Telling Your Story, Building Your Brand'

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Разделы

1. 21. Henry Wong: How to Tell a Winning Brand Story (00:00:00)

2. Henry's favorite brew (00:01:36)

3. What people get wrong about storytelling (00:04:04)

4. How to start a brand story (00:05:46)

5. Henry's book, 'Telling Your Story, Developing Your Brand' (00:07:31)

6. The challenges most brands are facing today (00:10:43)

7. Henry's hot take on AI and brands (00:15:48)

8. Final thoughts and takeaways (00:20:14)