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Succession Planning: What's the Role of Sales and Marketing?
Manage episode 442774287 series 3555562
Контент предоставлен John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Leadership transition is a major brand milestone and a cultural crossroads.
So what role does sales and marketing play?
In this episode, John and Mark explore how sales and marketing both support succession planning and leadership transition. In this conversation, you'll learn:
- Why it's important to expose young team members to sales and marketing early in their careers
- How practice, failure, and learning play a pivotal role in developing the next generation's sales acumen and business skills.
- The impact of a firm’s marketing and branding strategy during leadership transitions
- Techniques for democratizing expertise within the firm to reduce over-reliance on individual leaders and shield the organization from turnover risks.
- The significance of systematizing the business development process
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