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Контент предоставлен Brilliance: Leadership Learning and GE Crotonville. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Brilliance: Leadership Learning and GE Crotonville или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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19: Creating Purpose-Driven Content, with Melanie Fawcett
Manage episode 181456853 series 1265504
Контент предоставлен Brilliance: Leadership Learning and GE Crotonville. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Brilliance: Leadership Learning and GE Crotonville или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Anyone can produce content, but how do we produce content that matters? Focus on purpose! Melanie Fawcett, a creative director and storyteller, spent some time with us to discuss the era of "mobile thought leadership", how to connect with users who are at the point of choice, and shifting our perspective from "creating" per se to "documenting". One major takeaway we had: Vanity stats = numbers while engagement = people. Preach! You can connect with Melanie on Facebook under her name, Melanie Fawcett.
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Manage episode 181456853 series 1265504
Контент предоставлен Brilliance: Leadership Learning and GE Crotonville. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Brilliance: Leadership Learning and GE Crotonville или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Anyone can produce content, but how do we produce content that matters? Focus on purpose! Melanie Fawcett, a creative director and storyteller, spent some time with us to discuss the era of "mobile thought leadership", how to connect with users who are at the point of choice, and shifting our perspective from "creating" per se to "documenting". One major takeaway we had: Vanity stats = numbers while engagement = people. Preach! You can connect with Melanie on Facebook under her name, Melanie Fawcett.
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Похожие на Brilliance: Leadership Learning
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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