Building a Brand with Heart - with Serina El Mufti - The Dead Sea Co

Bring Your Product Idea to Life

This week on the podcast, I am joined by Serina El Mufti, the co-founder of The Dead Sea Co.The Dead Sea Co infuse the powerful, therapeutic minerals of the Dead Sea into their skincare products, transforming everyday routines into soul-enriching rituals.

The Dead Sea Co. specialises in skincare and wellness products with a holistic approach. They believe that overall wellness impacts skin health. By harnessing the skin-boosting minerals of the Dead Sea, they champion simple, effective, and natural skincare. They encourage transforming your skincare routine into moments of self-care, positively affecting both your wellbeing and skin health.

Serina co-founded the business with her siblings, and in today’s interview, shares how you can do this without falling out! There are lots of great tips for how to define roles and responsibilities, useful for anyone setting up a business in partnership with others.

Serina also discusses the origins of their products, the inspiration behind their business, and why implementing a brand ambassador programme has worked so well for them.

Additionally, Serina talks about the impact of winning the Enterprise Nation Adobe UK Small Business Goes Big competition. This win included a two-day pop-up shop and advertising on Oxford Street, which provided invaluable exposure and allowed customers to experience their products firsthand.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

The Dead Sea Co Website

The Dead Sea Co Instagram

The Dead Sea Co Facebook

Enterprise Nation

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

https://www.amazon.co.uk/dp/1399954180

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This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help

Are you thinking about selling your product(s) on Amazon? Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help. Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start? If so, my masterclass is exactly what yo need to find out more about how to start selling on Amazon - without paying for help. Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.

Masterclass