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Ep 2: In conversation with Victoria Matey, Event Psychologist & Consultant, Matey Events
Manage episode 383610109 series 3366173
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As an event prof you've lived through a time of intense change to the way events have been conducted - the pandemic saw in-person events swing heavily towards virtual events and now back to in-person and hybrid formats.
These shifts have also affected your attendee behaviour and engagement patterns - from attendees embracing virtual formats to suffering zoom fatigue and now to looking forward to networking at live events once more.
As an event prof - you need to arm yourself with all the tools and know-how on understanding your audience and their needs and get on top of the hype that is being put out by the hundreds of virtual tech platforms given birth to by the global pandemic.
Our fireside chat promises to be an interesting exchange between two experienced marketers who will provide you with a framework to understand your audiences better through the application of behavioural science and walk you through a first of its kind review platform that you can use to amplify the hard work that you are putting into your shows.
Keep it simple - is the only mantra you need to believe in - and after watching this webinar you will understand why a focus back on the basic principles of marketing & human behavior will yield you the maximum gains.
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