))
Norm de Greve, CMO of CVS Health: The Framework Crisis
Manage episode 364788760 series 3478229
Контент предоставлен MMA Global / LightningPod. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией MMA Global / LightningPod или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
As CMO of CVS Health, Norm de Greve has overseen some incredibly important and sometimes controversial campaigns, including the removal of cigarettes from all of their stores in 2014. More recently, CVS has made a point of calling out when photos of models have been retouched, and is offering both virtual and in-person mental health counseling to customers who need it.
On this episode of Building Better CMOs, de Greve talks to MMA Global CEO Greg Stuart about all of those things, as well as the balancing act between being successful and doing the right thing; he also argues that an alarming number of marketers are wasting everyone's time by not developing a framework to drive growth for their organizations.
Follow or subscribe to Building Better CMOs
Leave a 5-star rating on Apple Podcasts
Links:
- Norm's LinkedIn
- Greg's LinkedIn
- Greg's Twitter
- NBC News coverage of the "beauty mark" campaign
- CBS News coverage of the cigarette removal
This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices
32 эпизодов
Поделиться
