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#33: Start-ups: Schlüssel zur digitalen Transformation? Prof. Dr. Nadine Kammerlander, WHU
Manage episode 317341123 series 1043815
Контент предоставлен Tilo Bonow. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Tilo Bonow или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Bodenständig, leistungsstark und regional – Familienunternehmen gelten als Rückgrat der deutschen Wirtschaft. Und tatsächlich, die Zahlen zeigen es: 90 Prozent der aktiven Unternehmen sind familienkontrolliert. Damit machen sie einen Anteil von 58 Prozent der Gesamtbeschäftigten und 52 Prozent des Gesamtumsatzes aller deutscher Unternehmen aus. Familienunternehmen bilden so einen wesentlichen Bestandteil des klassischen deutschen Mittelstandes.
Genau dieser gilt jedoch immer mehr als altmodisch und wenig innovativ. Vor allem digitale Innovationen traut man eher modernen Start-ups in Berlin und Hamburg zu als mittelständischen Betrieben aus der vermeintlichen Provinz. Aber gibt es wirklich einen Gegensatz zwischen traditioneller Wirtschaft und neuer Start-up-Welt? Oder ist sogar eine Zusammenarbeit und gegenseitige Unterstützung möglich?
Unser heutiger Gast, Prof. Dr. Nadine Kammerlander, kann diese und weitere Fragen beantworten. Sie hat Physik studiert, über Familienunternehmen promoviert und ist seit 2015 Professorin an der WHU und Inhaberin des Lehrstuhls für Familienunternehmen.
Kernfrage heute: Ist die Zusammenarbeit zwischen Familienunternehmen und Startups der Schlüssel zur digitalen Transformation der deutschen Wirtschaft?
Weitere Informationen finden Sie unter:
Website: https://www.whu.edu/de/
LinkedIn Prof.Dr. Nadine Kammerlander: linkedin.com/in/nadinekammerlander
LinkedIn Tilo Bonow: www.linkedin.com/in/tilobonow/
Weitere Folgen von Business Class: @tilobonow
Gästevorschläge oder Kontaktaufnahme via E-Mail podcast@piabo.net
68 эпизодов
Поделиться
Manage episode 317341123 series 1043815
Контент предоставлен Tilo Bonow. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Tilo Bonow или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Bodenständig, leistungsstark und regional – Familienunternehmen gelten als Rückgrat der deutschen Wirtschaft. Und tatsächlich, die Zahlen zeigen es: 90 Prozent der aktiven Unternehmen sind familienkontrolliert. Damit machen sie einen Anteil von 58 Prozent der Gesamtbeschäftigten und 52 Prozent des Gesamtumsatzes aller deutscher Unternehmen aus. Familienunternehmen bilden so einen wesentlichen Bestandteil des klassischen deutschen Mittelstandes.
Genau dieser gilt jedoch immer mehr als altmodisch und wenig innovativ. Vor allem digitale Innovationen traut man eher modernen Start-ups in Berlin und Hamburg zu als mittelständischen Betrieben aus der vermeintlichen Provinz. Aber gibt es wirklich einen Gegensatz zwischen traditioneller Wirtschaft und neuer Start-up-Welt? Oder ist sogar eine Zusammenarbeit und gegenseitige Unterstützung möglich?
Unser heutiger Gast, Prof. Dr. Nadine Kammerlander, kann diese und weitere Fragen beantworten. Sie hat Physik studiert, über Familienunternehmen promoviert und ist seit 2015 Professorin an der WHU und Inhaberin des Lehrstuhls für Familienunternehmen.
Kernfrage heute: Ist die Zusammenarbeit zwischen Familienunternehmen und Startups der Schlüssel zur digitalen Transformation der deutschen Wirtschaft?
Weitere Informationen finden Sie unter:
Website: https://www.whu.edu/de/
LinkedIn Prof.Dr. Nadine Kammerlander: linkedin.com/in/nadinekammerlander
LinkedIn Tilo Bonow: www.linkedin.com/in/tilobonow/
Weitere Folgen von Business Class: @tilobonow
Gästevorschläge oder Kontaktaufnahme via E-Mail podcast@piabo.net
68 эпизодов
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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