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Why is Temu so cheap?
Manage episode 407654162 series 1897284
Контент предоставлен BBC and BBC World Service. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией BBC and BBC World Service или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
The Chinese-owned online store has exploded in popularity in the past year, shipping to customers in 49 countries around the world. And its advertising has taken centre stage at one of the world’s most watched events: the Super Bowl.
So why is Temu so cheap? And how can it afford to spend hundreds of millions of dollars on advertising to take on its rivals?
We hear from experts, politicians and shoppers in China, the US, and the UK about how the company operates, as it seeks to out-pace the competition.
(Picture: The Temu logo displayed on the screen of a mobile device. Credit: Getty Images)
Presented and produced by Sam Gruet
1875 эпизодов
Поделиться
Manage episode 407654162 series 1897284
Контент предоставлен BBC and BBC World Service. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией BBC and BBC World Service или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
The Chinese-owned online store has exploded in popularity in the past year, shipping to customers in 49 countries around the world. And its advertising has taken centre stage at one of the world’s most watched events: the Super Bowl.
So why is Temu so cheap? And how can it afford to spend hundreds of millions of dollars on advertising to take on its rivals?
We hear from experts, politicians and shoppers in China, the US, and the UK about how the company operates, as it seeks to out-pace the competition.
(Picture: The Temu logo displayed on the screen of a mobile device. Credit: Getty Images)
Presented and produced by Sam Gruet
1875 эпизодов
Все серии
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Похожие на Business Daily
The latest business and finance news from around the world from the BBC
…
continue reading
Tim Harford and the More or Less team try to make sense of the statistics which surround us. From BBC Radio 4
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Your weekly rugby league podcast from BBC Radio 5 Live featuring the latest news, analysis and interviews with Tanya Arnold.
…
continue reading
The latest news from the world of personal finance plus advice for those trying to make the most of their money.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
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Работайте офлайн с приложением Player FM !
