Learning Branding From Manchester United - And Other Football Clubs. S15

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Learning branding from Manchester United - and other football clubs. S15 - E03

2y ago 26:08

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In this episode (recorded in Montenotte Hotel, Cork, Ireland) Paul O'Mahony & Roger Overall touch on what's happening in Ukraine. Quickly, the conversation shifts to Manchester United - and what happens when a company loses its CEO & loses its identity. They riff off Lisa Fallon's article in The Irish Times - this become a football chat. "Do you not have your mission statement written down?" "She's talking about the brand", says Paul - as the coffee arrives. Chelsea comes into it. The fall & rise of Alex Ferguson. Barcelona FC. Pep Guardiola too. Paul reveals that he's been supporting Spurs. "You can't change the brand of your business in the short term ... " and so the conversation goes for about 25 minutes.

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#Business #Business Jazz #Roger Overall