#201: Testing the app’s edge marketability with Deniz Kekeç, Performance Marketing Manager at InnoGames

Business of Apps Podcast

I’m sure you would argue that the world of mobile apps is extremely competitive. By now, it seems like all business verticals have gone mobile and in some app categories, like games, e-commerce, social, the competition is really tough.

How do you stand a chance to win in this battle? This is the question we’ll tackling today with Deniz.

Today’s Topics Include:

• Deniz's background
• About InnoGame
• Mobile app's unique edge (Unique Selling Proposition) identification
• Methods and tools to test an app's marketability
• Key factors to maintain the app's edge over time
• Android or iOS?
• Leaving her smartphone at home, what features would Deniz miss most?
• What features she would like to see added to her smartphone?

Links and Resources:

• Deniz Kekeç on LinkedIn
• InnoGames
• Business Of Apps - connecting the app industry

Quotes from Deniz Kekeç:

"In a competitive app market, determining what sets your app apart from others involves focusing on its Unique Selling Proposition (USP). Assuming your app performs well and maintains a low crash rate, here are some strategies to identify its unique edge: game narrative, gameplay mechanics, special features & LiveOps, marketing approach."

"We are using Sensor Tower mainly for competitor analysis. Quadrics for understanding our audience( coupled with our user surveys). For creative testing Meta is the main tool, however depends on the ad concept we happened to use SDK networks too. KPI's are depending on the test phase. For initial testing, i recommend to check upper funnel kpis such as CPI, IPM. For later phase i recommend mid funnel KPI s such as Retention and session duration etc."

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Business Of Apps - connecting the app industry since 2012