Who Owns The Marketing

Business of Insurance Podcast

ARE YOU PROTECTING YOUR MEDIA?

EP 35 - In this episode of The Business of Insurance Podcast, Debbie DeChambeau discusses concepts that agency principals and marketing professionals need to consider around the content being created.

With marketing platforms changing faster than most people can keep up with, it is often hard to understand their impact right away. For example, if your employee creates their own brand on social media in an effort to attract new business, do you own it or is it theirs?

If an employee is hosting your podcast and decides to leave, can you replace them? What about your video’s? Do you owe them any compensation for the media that continues to run online after they leave?

These are just a few of the issues we discuss in this episode.

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WHAT YOU’LL LEARN FROM LISTENING

• Conversations you should be having with your marketing team and legal counsel
• How to put all the marketing information in one location
• What are the obligations surrounding the voice or face of your digital media?

ABOUT THE HOST

This episode of the Business of Insurance is produced and hosted by Debbie DeChambeau, CIC, AAI, CPIA. Debbie is an insurance agent with an extensive business and marketing background. Her focus is helping insurance professionals be more successful. She is the co-author of Renewable Referrals and hosts two other podcasts Business In Real Life and Divorce Exposed. Connect with Debbie on LinkedIn, Twitter or Instagram. Coming soon. Single and Over Sixty and Seniors We Love