Ethical Entrepreneurship: Lynn Power Discusses The Hard Truth About Building a Values-Driven Business (S2:E6)

Business Unchained

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About Lynn Power

Lynn Power is a former advertising executive turned entrepreneur with a passion for building brands and driving innovation. After spending 30 years in the advertising industry—starting as a receptionist and ultimately becoming CEO of J. Walter Thompson New York—Lynn realized she was ready for a new challenge. Feeling unfulfilled by the corporate world, she left advertising in 2018 to launch a brand consulting business focused on early-stage companies.

That same year, Lynn met James Hammett, a haircare expert with a decade of experience developing clean, high-performing formulations. Inspired by his work, they teamed up to create MASAMI, a premium, sustainable haircare brand. After 18 months of development, MASAMI officially launched at New York Fashion Week in February 2020.

Reference Links:

• Linkedin
• Green Ridge Wealth Planning
• BobbyMascia.com
• Instagram - Bobby Mascia
• Instagram - Business Unchained

Lynn Power Social Media

• LinkedIn: Lynn Power
• Website:MASAMI Haircare
• X: Masami
• Facebook: Masami
• Tiktok: Masami
• YouTube: Masami
• X: Conscious Beauty Collective
• Facebook: Conscious Beauty Collective
• Instagram: Conscious Beauty Collective

Episode Highlights:

In this episode of Business Unchained, host Bobby Mascia chats with Lynn Power, a trailblazer in the clean and conscious beauty space. Lynn dives into her innovative approach to partnering with retailers to create pop-up stores that showcase sustainable beauty brands.

(00:02) “I want to build something that I feel like is a solid, strong, clear, sustainable brand. Most beauty packaging is not recyclable or sustainable."- Lynn Power

Lynn also walks us through her journey in the beauty industry, including her partnership with Masa to launch a sustainable haircare brand that uses seaweed for hydration without weighing hair down.

(56:21) “I'm in Paris working out of the Parisian apartment doing my social media because I can. I'm not tethered to a desk, and I couldn't do that if I was working in my old job"- Lynn Power

Whether you’re an aspiring entrepreneur, beauty enthusiast, or someone passionate about sustainability, this episode is packed with insights and inspiration. Tune in to learn how Lynn is reshaping the beauty industry—one clean, conscious product at a time.
In this episode:

[00:00:02] Introduction to curated shelves for clean, conscious beauty brands

[00:15:36] Opening the first store

[00:20:08] Son’s success in esports

[00:40:35] Becoming self-sustaining

[00:41:17] The role of investors

[00:45:02] The Conscious Beauty Collective

[00:50:15] Building mutually beneficial relationships

[00:55:35] Advantages and challenges of self-employment

[01:01:00] Initial product offerings and market strategy

[01:12:23] The value of honest feedback and community

[01:18:41]