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Reaching the informed B2B buyer, recap 2 - just how informed is today’s B2B buyer?
Manage episode 459816603 series 2831136
Контент предоставлен Jon Reed. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jon Reed или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Time for part two of my informal-but-hopefully-entertaining reading of reaching the informed B2B buyer. In this edition, I get into an important debate I've had with Gartner's Hank Barnes: just how informed is today's B2B buyer? And: why is reaching B2B buyers so different now? Then we move on to chapter 3, where we examine the challenge of content marketing ROI - while today's B2B buyer "ruins the content party." 'Brandware', email blasts and chasing social virality has minimal impact on today's B2B buyers. So what to do about it? Let's dig in. Note: the full d·book is available on diginomica, and also as an ebook on virtually all ebook platforms.
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Manage episode 459816603 series 2831136
Контент предоставлен Jon Reed. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jon Reed или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Time for part two of my informal-but-hopefully-entertaining reading of reaching the informed B2B buyer. In this edition, I get into an important debate I've had with Gartner's Hank Barnes: just how informed is today's B2B buyer? And: why is reaching B2B buyers so different now? Then we move on to chapter 3, where we examine the challenge of content marketing ROI - while today's B2B buyer "ruins the content party." 'Brandware', email blasts and chasing social virality has minimal impact on today's B2B buyers. So what to do about it? Let's dig in. Note: the full d·book is available on diginomica, and also as an ebook on virtually all ebook platforms.
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Похожие на Busting the omnichannel - enterprise hacks and chats
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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continue reading
A podcast featuring panelists of engineers from Netflix, Twitch, & Atlassian talking over drinks about all things software engineering.
…
continue reading
What is the internet doing to us? The Times tech columnist Kevin Roose discovers what happens when our lives move online. Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify.
…
continue reading
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…
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continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
…
continue reading
Redefining AI is the 2024 New York Digital Award winning tech podcast! Discover a whole new take on Artificial Intelligence in joining host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and ...
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