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The Psychology Behind Developing Brand Loyalty in Cannabis Marketing With David Paleschuck
Manage episode 356974404 series 3375270
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Ah, the mystery of cannabis brand loyalty. Have you ever wondered why some people just can’t resist buying their favorite cannabis products over and over again? It’s all about psychology!
The quality of a cannabis brand’s products and services, packaging, and advertising all come together to form a consumer’s perception of the brand. But let’s not forget the emotional connections. Brands that make consumers feel warm and fuzzy inside through their values, personality, or story have a better chance of winning over hearts and minds.
Consistency is key, too. If a brand consistently delivers the goods, consumers are more likely to trust them and keep coming back. And who doesn’t love a positive buying experience? Treat your customers right, and they’ll keep coming back for more. All of these psychological factors combined can make for a pretty powerful brand-loyal following.
This week we are joined by CPG Branding Expert, Consultant, and Author, David Paleschuck as he digs into the psychology behind cannabis branding and how to amplify your brand to engage more customers.
During our 60-minute webinar, you’ll discover:
- The 14 cannabis brand archetypes and how to target them
- Consumer need states and consumption rituals you need to understand
- Why consumers align with brands and how that can evolve over time
Join us, as we explore why consumers align with brands and how that can evolve over time. Don’t miss out on this opportunity to take your cannabis branding to the next level!
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