#122 Transforming a dealership group into a TikTok famous powerhouse, How dealership marketing is evolving, Building the world's largest Honda store | Ryan Rohrman, CEO of Rohrman Auto Group

Car Dealership Guy Podcast

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Welcome to the Car Dealership Guy Podcast! In this episode, I chat with Ryan Rohrman, CEO of Rohrman Auto Group. We dive into topics like transforming a dealership group into a TikTok powerhouse, achieving over 4 million views on a TikTok video, building the world’s largest Honda store, and much more!

This episode of the Car Dealership Guy Podcast is brought to you by:

TransUnion — helping dealers deliver the seamless, personalized transactions today’s car shoppers expect. Learn more at www.transunion.com/cardealershipguy

Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/

CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships. Learn more @ https://www.cdkglobal.com/dealership-xperience-platform

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Topics:

(00:00:00) - Intro

(00:02:02) - What drove you to go all in on social media?

(00:04:58) - Ryan’s career in auto

(00:14:45) - How are you getting to know your customers?

(00:18:35) - What does your tech stack look like?

(00:27:25) - Are you using AI tools?

(00:33:19) - Dealership fundamentals

(00:42:40) - Why did you decide to train your team on social media?

(00:46:51) - Will the winning dealerships be staffed by micro-influencers?

(00:53:33) - How is business right now?

(00:54:55) - How are you combating affordability?

(01:00:58) - Closing thoughts

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